JOVANI

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Jovani brand appeared in 1980 in New York. In 30 years of the existence the brand won hearts of girls all over the world. Today Jovani represents 8 collections which are updated constantly. 1 November Jovani has opened the first firm shop in Moscow and on this occasion at the Moscow Fashion Week the brand arranged a fashion show and a press breakfast for journalists and bloggers.

During a press breakfast I was able to see the collection of the brand and talk to the president of the company – Abraham Maslavi. Abraham – amazing person! He got acquainted with all the present and found time for everyone. The president of the company told us story of the brand and answered all questions. I’ve never met anyone who would be so attentive and with such interest treated his guests!

Earlier I saw Jovani dresses only in photos therefore it was doubly interesting for me to look at the collection alive. The first, on what you pay attention is a unique design and high quality material. But most of all I was impressed by original furnish of dresses!
Stradivarius sweater (similar), ZARA jeans & shoes (similar), Calvin Klein shirt (similar), Swarovski by Shourouk necklace, Dooney&Bourke bag (similar)
After such a well-organized press breakfast and acquaintance to such magnificent collection, I couldn’t but visit Jovani show. In my opinion, it was one of the best shows of the Fashion Week!
  • olivia

    I am dying over this post. Too much elegance in one post. It’s really awesome that you got to be a part of this. Beautiful photos and wonderful post.

    http://www.lifeinstyleofficial.com